Your quick guide to understanding what makes Instagram tick and how you can use this powerful tool to build your business. This free guide talks about what really matters, what content to post and offers a short handbook to the whole app.

With posts, stories, reels, video, lives, story highlights and guides, Instagram's content surfaces offer bountiful ways to communicate with your audience. You'll find tips for every one of them in the guide.

If you're wanting to grow your account, I've included my own thoughts on where you need to focus your attentions and where I've seen the biggest growth for my accounts, my clients and peers.