Inspirational awareness days for your content in August 2024

With Summer in full swing, the ability to create quick and engaging content for your social media feed is crucial, so you can get out and enjoy more time with friends and family.

August is packed full of outdoor events and plenty of animal awareness dates which are sure to add interest to your content. Try creating a post around an awareness day that means something to you; something that helps you to tell a business story or feels right for supporting how you market your product or service.  I’d recommend sprinkling a handful of days that are relevant to your audience throughout your Instagram feed. Use them sparingly to share a funny/interesting/thought provoking post to connect with your ideal customers around a shared interest.

I’ve highlighted a few of my favourites from this month, and listed the rest of these special days. Most of them are UK based but there are few fun US and Worldwide dates dropped in there too where I think there may be social media content opportunities for my community.

Tap on each of the events below and they will take you directly to the organiser’s page or to more info.

*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.

*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.

*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.

A few August highlights

Happiness Happens


A whole month dedicated to celebrating things that make you happy. What can you share to bring a smile to someone’s face?

Play Day

7th Aug 

Playday is the national day for play and this year they're calling for more play, better play, every day!

Int'l Cat Day

8th August

Roll out the red carpet and the catnip for that furry feline friend as there’s no judging here for spoiling that kitty-cat.

Update Your Bio Day

10th August

Time to reflect and assess your achievements and experience, and remind you that you are good enough to reach your goals.

Afternoon Tea Week

7th-13th August

Celebrating the great British tradition of Afternoon Tea and the perfect excuse to catch up with loved ones over a cuppa.

Check the Chip Day (US)

15th August

Microchips only works if their info is accurate. It's a US day but a handy prompt to check your pet's details are correct.

World Photo Day

19th August

A worldwide celebration of the art, craft, science and history of photography. Be sure to share your best photos on social media.

August Bank Holiday

28th August

It's the last Bank Holiday in the UK before the long run up to Christmas. What have you got planned to make it count?

More August Awareness Dates

I hope this list of special awareness days for August help inspire some fresh content. Are there any opportunities to share a funny/business/personal story that might resonate with your community and/or your ideal customer?

121 Content Planning

If you would like further help in planning your content for Instagram for the month, take a look at my Content Power Hour or look out for the next content course or workshop. An outcome driven 121 session or series of sessions where you’ll go away with an armful of inspiration and ideas and a plan to follow.

If you have questions, please do get in touch.

Wishing you a great month!
Sarah x