August awareness days 2026 to inspire your social media content
August awareness days means outdoor events and plenty of animal related special dates which are sure to add interest to your content. Try creating a post around an August awareness day that means something to you; something that helps you to tell a business story or feels right for supporting how you market your product or service. I’d recommend sprinkling a handful of days that are relevant to your audience throughout your Instagram feed. Use them sparingly to share a funny/interesting/thought provoking post to connect with your ideal customers around a shared interest.
I’ve highlighted a few of my favourites from this month, and listed the rest of these special days. Most of them are UK based but there are few fun US and Worldwide dates dropped in there too where I think there may be social media content opportunities for my community.
Tap on each of the events below and they will take you directly to the organiser’s page or to more info.
*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.
*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.
*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.
A few August highlights
Happiness HappensAugust
A whole month dedicated to celebrating things that make you happy. What can you share to bring a smile to someone’s face?
Sandwich MonthAugust
From grilled cheese to croque-monsieur, the list is endless! PLUS it's a great conversation starter for your audience.
Afternoon Tea Week10th-26th August
Celebrating the great British tradition of Afternoon Tea and the perfect excuse to catch up with loved ones over a cuppa.
Tell a Joke Day (US)16th August
The world would be a better place if we all laughed more, right? Dad jokes, bad jokes, funny rhymes - let's hear yours!
August Awareness Days
Summer Break Incoming!
1st – 7th Aug – World Breastfeeding Week
1st Aug – National Mustard Day (US)
1st Aug – National Sisters Day
2nd Aug – National Sunflower Day
5th Aug – National Opportunity Day
7th Aug – International Beer Day
7th Aug – Particularly Preposterous Packaging Day
7th-9th Aug – Bristol Balloon Fiesta
8th Aug – International Cat Day
9th Aug – International Day of the World’s Indigenous Peoples
10th Aug – International Vlogging Day
10th – 16th Aug – European Athletics Championships
10th – 16th Aug National Allotments Week
11th Aug – National Bakewell Tart Day
12th August – National Middle Child Day
12th Aug – International Youth Day
12th Aug – Thoughtful Traveller Day
13th Aug – International Left Handers Day
13th Aug – National Prosecco Day (US)
14th August – World Lizard Day
15th Aug – Check the Chip Day (US)
15th Aug – International Geocaching Day
15th-23rd Aug – Ireland Heritage Week
19th Aug International Orangutan Day
19th Aug – World Humanitarian Day
19th Aug – National Potato Day
20th Aug – National Bacon Lovers Day
21st Aug – World Entrepreneur Day
22nd-24th Aug – Silverstone Festival
23rd Aug – UNESCO Day for Remembering the Transatlantic Slave Trade and Abolition
23rd-27th Aug – World Water Week
26th Aug – National Dog Day (US)
Put your summer content to work - so you don't have to!
My Summer Content Planner & Inspiration Guide is back, bigger than ever AND possibly the only thing you’ll purchase this year that hasn’t increased in price (it’s still under a tenner 😎)
I created it with one intention: to help you plan your content ahead of time so you can actually take more time off this summer.
What is it?
A guide to inspire your summer marketing. In about an hour, you’ll have your Summer content mapped out.
The guide includes:
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70+ discovery, nurturing and action content ideas themed for Summer (posts, reels, stories — you name it)
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16 pages of ideas and templates
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Space to brainstorm your own content ideas
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A content planning template to build your Summer Content Plan
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A suggested Summer content plan with prompts for what to post and when
Sound good?
I hope this list of special awareness days for August help inspire some fresh content. Are there any opportunities to share a funny/business/personal story that might resonate with your community and/or your ideal customer?
121 Content Planning
If you would like further help in planning your content for Instagram for the month, take a look at my Content Power Hour or look out for the next content course or workshop. An outcome driven 121 session or series of sessions where you’ll go away with an armful of inspiration and ideas and a plan to follow.
If you have questions, please do get in touch.
Wishing you a great month!
Sarah x