Awareness days to inspire your content in July 2024

As we move further into Summer, what better time to get your content planned in advance so you can take some time out with your friends and family.

July is full of funny and informative awareness days from Wimbledon to World Snake Day, so try creating a post around a day that means something to you, that helps you to tell a business story or feels right for supporting how you market your product or service.  I’d recommend sprinkling these days throughout your Instagram feed to share a funny/interesting/thought provoking post to connect with your ideal customers around a shared interest.

I’ve highlighted a few of my favourites from this month, and listed the rest of these special days. Most of them are UK based but there are few fun US and Worldwide dates dropped in there too where I think there may be social media content opportunities for my community.

Tap on each of the events below and they will take you directly to the organiser’s page or to more info.

*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.

*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.

*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.

A few July highlights


1-21 July

Can Carlos Alcarez and Markéta Vondroušová defend their titles? Or will Djokovic and Gauff give them a run for their money?

Plastic Free July 


Plastic Free July® is a global movement that helps millions of people be part of the solution to plastic pollution.

Independents Day

6th-7th July

Nothing short of a special tribute to mankind's greatest culinary invention (sorry coffee and pizza!)

National Simplicity Day

12th July

Honouring transcendentalist Henry David Thoreau, let's step back and look at ways to simplify our lives

World Snake Day

16th July

Some may find them scary but snakes are threatened by many of the same issues that affect all wildlife.

World Emoji Day

17th July

Celebrate the magic of emoji! Email from the school? Respond with emojis. Running late for work? Apologise with emojis!

Love Parks Week

26th July-4th August

Part of the Keep Britain Tidy campaign, head over to your park and show it a little love with a litter pick.

Harry Potter's Birthday

31st July

The most famous Wizard in the world (although Gandalf might disagree) is 44 today. How old does that make you feel!

More July Awareness Dates

National Picnic Month (US)

UV Safety Awareness Month

Samaritans Talk to Us Month

1st July – Canada Day

1st July – International Reggae Day

1st-7th July – Create Week

1st-7th  July – Alcohol Awareness Week

1st-7th July – Clean Beaches Week (US)

2nd July – World UFO Day

3rd July – National Bereaved Parents Day

4th July – American Independence Day

5th July – Research Appreciation Day

6th July – World Kiss Day

7th July – Thank You Day

7th July – Tanabata (Japanese Star Festival)

7th July – World Chocolate Day

10th July – Don’t Step on a Bee Day

11th July – World Population Day.

12th July – Malala Day

13th-28th July – Festival of Archaeology

15th July – World Youth Skills Day 

15th July – St Swithins Day

15th July – Social Media Giving Day

15th July – I Love Horses Day (US)

16th July – National Ice Cream Day (US) 

17th July – International Justice Day

17th July – National Hot Dog Day (US)

18th July – Black Leaders Awareness Day

18th July – 17th August – South Asian Heritage Month

19th July – Ask an Archaeologist Day

19th July – National Daiquiri Day (US)

20th July – International Chess Day

21st July – Full Moon

21st July – Tour de France Final Stage

22nd July – World Brain Day

24th July – National Tequila Day (US)

24th July – 24/7 Samaritans Awareness Day

24th July – Self Care Day

25th July – National Schizophrenia Awareness Day

25th July – Wine and Cheese Day (US)

27th July – 11th August – National Marine Week

28th July – World Hepatitis Day

29th July – International Tiger Day

29th July – National Lipstick Day (US)

30th July – International Day of Friendship

30th July – National Cheesecake Day (US)

31st July – Flag Day (Hawai’i)

I hope this list of special awareness days for July help inspire some fresh content. Are there any opportunities to share a funny/business/personal story that might resonate with your community and/or your ideal customer?

121 Content Planning

If you would like further help in planning your content for Instagram for the month, take a look at my Content Power Hour or look out for the next content course or workshop. An outcome driven 121 session or series of sessions where you’ll go away with an armful of inspiration and ideas and a plan to follow.

If you have questions, please do get in touch.

Wishing you a great month!
Sarah x