Awareness days to inspire your content in February 2024

It’s February! And with the changing month comes some new awareness days. Although it’s still bitterly cold’, have you noticed the buds and the new shoots beginning to poke their way through the cold earth?

Many of February’s awareness days reflect the subtle change in season so why not sprinkle your content with a few of them to connect with your ideal customers around a common interest. Do try to avoid using them too often as this could detract from your key message.

Select a few days that you can hang some content on. If you feel like you’re forcing it, then it probably isn’t the right day for you. These days are here to help you to tell a business story or to support how you market your product or service.

February 2024 has a variety of dates which should help you create some engaging content. A handful of them are  US based, however their subject matter could still offer social media content opportunities for my community.  I’ve highlighted a few of my favourites at the top of the blog, and listed the rest of these special days.

Tap on each of the events below and they will take you directly to the organiser’s page or to more info.

*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.

*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.

*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.

A few February highlights

Time to Talk Day

1st February

The nation’s biggest mental health conversation, a day for everyone to come together to talk, listen and change lives.

World Nutella Day

5th February

It's a little early for Shrove Tuesday but what better excuse to eat pancakes and Nutella? Or maybe sample a Cruffin?

National Apprenticeships

5-11 February

Bringing together businesses and apprentices to celebrate the positive impact of apprenticeships.

National Nest Box Week

14th-21st February

With the nesting season not that far away, lets help our garden birds to prepare for their busiest time of year

Random Acts of Kindness

17th February

Leave a nice note in a library book or a generous tip when out for a coffee. Big or small, lets make kindness the norm.

Love Your Pet Day

17th February

It's a US based day but who's counting? Pet owners don't need an excuse to celebrate the cutest members of our families.

World Thinking Day

22nd February

Join the Girl Guides to speak up on gender equality and climate change for Our World, Our Equal Future!

Cornish Pasty Week

26th Feb-3rd Mar

A celebration of one of the most famous (and delicious) foods in the World. A day for anyone who appreciates beautiful Cornwall!

More February Awareness Dates

I hope this list of February special awareness days helps inspire some fresh content. Are there any opportunities to share a funny/business/personal story that might resonate with your community and/or your ideal customer?

121 Content Planning

If you would like further help in planning your content for Instagram for the month, take a look at my Content Power Hour. An outcome driven 121 session or series of sessions where you’ll go away with an armful of inspiration and ideas and a plan to follow.

If you have questions, please do get in touch.

Wishing you a great month!
Sarah x