January awareness days to inspire your social media content
It’s a brand new year, which means there’s all the new year related January awareness days for you to sprinkle into your monthly social media content. Starting a conversation around an awareness day can be a great way to connect with your ideal customers around a common interest.
Select a few January awareness days that you can hang some content on. If you feel like you’re forcing it, then it probably isn’t the right day for you. These days are here to help you to tell a business story or to support how you market your product or service.
January has a variety of dates which should help you create some engaging content . There are more foodie ones than usual this month, and these seem to be US based, however their subject matter could still offer social media content opportunities for you. I’ve highlighted a few of my favourites at the top of the blog, and listed the rest of these special days below.
Tap on each of the events below and they will take you directly to the organiser’s page or to more info.
*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.
*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.
*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.
A few January highlights
VeganuaryJanuary
If you're thinking about making the switch to a plant based diet, or just changing a few meals a week, this is a great month to start
World Introvert Day2nd January
Let's face it - introverts are a misunderstood minority. This is an opportunity for people to better understand and appreciate introverts.
Blue/Brew Monday19th January
Samaritans is reminding everyone to reach out for a cuppa on the 'saddest day of the year' and check in with the people you care about.
Cervical Cancer Week19th-25th Jan
It's not fun, but it's important. Make sure you don't put off your cervical screening appointment.
January Awareness Days
New Year, New Plan
1st Jan – National Bloody Mary Day
3rd Jan – Festival of Sleep Day
4th Jan – National Spaghetti Day
6th Jan – National Shortbread Day (US)
6th Jan – 13th Feb – The Big School Birdwatch
7th Jan – Orthodox Christmas Day
10th Jan – Peculiar People Day
15th-21st Jan – Big Energy Saving Week
17th Jan – Ditch Your Resolution Day
18th Jan – Winnie the Pooh Day
18th Jan – National Thesaurus Day
19th Jan – Martin Luther King Day
20th Jan – International Day of Acceptance
20th Jan – Cheese Lovers Day (US)
20th Jan – Penguin Awareness Day
21st Jan – Red Squirrel Appreciation Day
21st Jan – National Hugging Day (US)
22nd Jan – Ukrainian Day of Unity
23rd Jan – Handwriting Awareness Week
23rd Jan – National Pie Day (US)
24th Jan – National Peanut Butter Day (US)
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I hope this list of January special awareness days helps inspire some New Year content. Are there any opportunities to share a funny/business/personal story that might resonate with your community and/or your ideal customer?
121 Content Planning
If you would like further help in planning your content for Instagram for the month, take a look at my Content Power Hour. An outcome driven 121 session or series of sessions where you’ll go away with an armful of inspiration and ideas and a plan to follow.
If you have questions, please do get in touch.
Wishing you a great month!
Sarah x