Awareness days to inspire your content in January 2024

It’s a brand new year, which means brand new awareness days for you to sprinkle into your monthly social media content.  Starting a conversation around an awareness day can be a great way to connect with your ideal customers around a common interest.

Select a few days that you can hang some content on. If you feel like you’re forcing it, then it probably isn’t the right day for you. These days are here to help you to tell a business story or to support how you market your product or service.

January 2024 has a variety of dates which should help you create some engaging content . There are more foodie ones than usual this month, and these seem to be US based, however their subject matter could still offer social media content opportunities for you.  I’ve highlighted a few of my favourites at the top of the blog, and listed the rest of these special days below.

Tap on each of the events below and they will take you directly to the organiser’s page or to more info.

*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.

*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.

*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.

A few January highlights



If you're thinking about making the switch to a plant based diet, or just changing a few meals a week, this is a great month to start

World Introvert Day

2nd January

Let's face it - introverts are a misunderstood minority. This is an opportunity for people to better understand and appreciate introverts.

Clear Your Desk Day

8th January

A clear desk helps you focus and can make you more productive. And New Year is the perfect excuse to clear the clutter!

Houseplant Appreciation

10th January

Now that our Christmas Trees are packed away, houseplants offer that little bit of evergreen to see us through til Spring

Blue/Brew Monday

15th January

Samaritans is reminding everyone to reach out for a cuppa on the 'saddest day of the year' and check in with the people you care about.

Cervical Cancer Week

22nd-28th Jan

It's not fun, but it's important. Make sure you don't put off your cervical screening appointment.

Data Privacy Day

28th January

Have you checked your privacy settings lately? Make sure you control what information people can access about you.

Storytelling Week

27th Jan - 4th Feb

What's your story? A great opportunity share your journey and maybe inspire others to begin their own story.

More January Awareness Dates

I hope this list of January special awareness days helps inspire some New Year content. Are there any opportunities to share a funny/business/personal story that might resonate with your community and/or your ideal customer?

121 Content Planning

If you would like further help in planning your content for Instagram for the month, take a look at my Content Power Hour. An outcome driven 121 session or series of sessions where you’ll go away with an armful of inspiration and ideas and a plan to follow.

If you have questions, please do get in touch.

Wishing you a great month!
Sarah x