October awareness days to fuel your social media content
As the nights start to draw in, October awareness days provide plenty of ideas to help you create quick and engaging content for your social media feed.
There are plenty of health awareness days, foodie dates (Champagne Day anyone?) and many other curious and interesting dates which are sure to spark conversation with your audience.
Try creating a post around an October awareness day that means something to you; something that helps you to tell a business story or feels right for supporting how you market your product or service. I’d recommend sprinkling a handful of days that are relevant to your audience throughout your Instagram feed. Use them sparingly to share a funny/interesting/thought provoking post to connect with your ideal customers around a shared interest.
I’ve highlighted a few of my favourites from this month, and listed the rest of these special days. Most of them are UK based but there are few fun US and Worldwide dates dropped in there too where I think there may be social media content opportunities for my community.
Tap on each of the events below and they will take you directly to the organiser’s page or to more info.
*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.
*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.
*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.
A few October highlights
Black History MonthOctober
Honouring the too-often unheralded accomplishments of Black Britons throughout our history.
International Coffee Day1st October
A day for global celebration for coffee lovers to come together and celebrate their love of the beverage.
World Mental Health Day10th October
This World Mental Health Day the primary global focus is on prioritising mental health in the workplace.
National Baking Week14th-20th October
A day to inspire people of all abilities to try their hand at baking at home. After all, isn’t baking just a piece of cake?
October Awareness Days
Are you still promoting your brand with dodgy looking selfies?
CMT Awareness Month (Charcot-Marie-Tooth)
International School Library Month
International Walk to School Month
1 – 7 October – National Vegetarian Week
2 October – National Poetry Day
4 October – National Taco Day (US)
3 Oct-1 Nov – Family Learning Festival
26 October – Full Supermoon – Hunters Moon
6 October – National Badger Day
5-9 October – National Work Life Week
5-11 October – National Curry Week
7th October – World Habitat Day
9-15 October – Baby Loss Awareness week
10 October – World Homeless Day
10 October – World Porridge Day
11 October – International Day of the Girl
11 October – National Coming out Day (US)
13 October – International Skeptics Day
14-20 October – Back Care Awareness Week
15 October – Global Handwashing Day
15 October – Global Wave of Light
16 October – Restart a Heart Day
17 October – Clean Your Virtual Desktop Day
17 October – National Album Day
20 October – World Osteoporosis Day
19-25 October – National Adoption Week
21 October – Reptile Awareness Day
21 October – Back to the Future Day
21 October – World Energy Saving Day
22 October – International Stammering Awareness Day
23 October – Horror Movie Day (US)
24 October – World Champagne Day
25 October – National Dog Adoption Day
25 October 2am – British Summer Time ends. Clocks go back
27 October – National Black Cat Day
27 October – National Cheese Toastie Day
21-28 Oct – Green Libraries week
29 October – World Online Networking Day
Let’s be honest. When potential clients land on your website or scroll past your posts, your visuals are shaping their perception of you—whether you like it or not. Those grainy, badly lit selfies aren’t doing your brand any favours.
So here’s the fix.
I co-host The UK Edit with the brilliant Sally Wright of Sally Dreams Photography. It’s a content session designed for small business owners who want photos they’re actually proud to post.
You get a 90-minute shoot in a stunning location, shared with just a few other business owners. Sally captures natural, professional photos that reflect the real you. And if you add the video option, I’ll film a bank of B-roll clips too—perfect for reels, stories, and saving you hours of content stress
Our sessions run a few times a year in gorgeous locations around the country, and spaces fill up fast. If you’d like to be the first to know when the next one opens, drop me a message or pop your name on the waitlist via the button below.
I hope this list of special awareness days for October help inspire some fresh content. Are there any opportunities to share a funny/business/personal story that might resonate with your community and/or your ideal customer?
Content Planning Help
If you would like further help in planning your social media content for the month, take a look at my Content Power Hour or grab your copy of the Autumn Winter Content Planner. Sarah x