Fast Content
Content is supposed to support your business…
Not swallow your time, energy and confidence.
If creating content feels slow, overwhelming, or like it eats up half your work week — you’re not alone. Most business owners are doing content the long way.
This masterclass shows you the faster, lighter way.
Love for my Content & Planning Workshops
XXX said “As someone who doesn’t use Instagram consistently, this has really made it feel like something I can jump into!”
XXX said “that workshop honestly made SUCH a difference! I have my little spreadsheet full of ideas open every time I plan for the week!”
XXX said “Thank you – that was really helpful….lighhtbulb moment…!”

What's Inside the Masterclass?
A 50-minute training that teaches you how to speed up your content process from idea → post.
You’ll learn how to:
Decide what to post in minutes, not hours
Reduce the actual time it takes to create and publish content
Use simple tools + repeatable systems that actually help
Repurpose your existing content so you’re never starting from scratch
Pair your message with visuals and b-roll without overthinking
Create content that connects and supports sales — without draining yourself
You walk away with a content process that feels easy, doable and fast.
Who Is This For?
This is perfect for you if:
👉 You’ve got offers to sell, but content feels chaotic or slow
👉 Content eats up more time than you have to spare
👉 You want marketing to be quicker, easier, more effective
👉 You believe the “90-minute content workweek” is possible — but you need the “how”
If you’re tired of content feeling heavy, this masterclass gives you relief and clear direction.
What This Masterclass Isn't...

A "Post Every Day" Challenge
This masterclass isn’t about forcing yourself to show up constantly. You don’t need to be glued to your phone to stay consistent. Instead, you’ll learn how to create strategically, so even less content still works.

A List of Generic Content Prompts
You’re not getting “Here are 50 post ideas — good luck.” We go deeper than that. You’ll learn how to choose topics that actually mean something to your audience and support your offers — consistently.

An Overly Complicated Strategy
No multi-step frameworks. No time-intensive editing. No “you just need to batch 90 days in advance.” Everything you learn is designed to fit into your normal workday — and feel good to keep doing.
What You'll Get
50-Minute Training Video
A clear, straight-to-the-point masterclass you can watch in under an hour — no fluff, no filler, just the exact methods that make content quicker and easier.
Time Saving Workflows
Not just ideas — actual repeatable processes you can use every time you create content, so you can move from “What do I say?” to “Done.” fast.
Content Flow Examples
You’ll see how to structure posts, captions, and ideas so your message lands — and supports your sales — without overcomplicating the writing part.
Practical Shortcuts To Use Right Away
Small, powerful tweaks that instantly cut your content creation time down — so you start feeling the difference today, not “once you’ve practiced for a month.
Lifetime Access
Return to the masterclass whenever you need a refresh, new ideas, or a reset — this is a resource you’ll come back to again and again as your business grows.
If you’re waiting for a sign to simplify your content creation… this is it.
Make Content Creation the Easiest Part of Your Business
Content Planned
Content planning got you struggling?
My secret content planning sauce can help you streamline your social media marketing, save time, and create content that pays!
You didn’t start a business to spend hours making content for social media.
And let’s be honest, there are days when you are totally over it. You just want to run your business, without the performance.
It’s time to take control of your content strategy and make content planning easy.
Love for The Content Planned Experience
Mary said “If you want to feel more in control with your content and less stressed it’s a no brainer”
XXX said “that workshop honestly made SUCH a difference! I have my little spreadsheet full of ideas open every time I plan for the week!”
TIna said “did all my schedules and content planning for a while yesterday. Still use all we did on the course a year ago. Such a good investment for me!”
xxx said “I did Sarah’s workshop on Content Planning and it was brilliant! Sarah was great, organised, supportive and easy to talk to providing lost of ideas. Giving us tie to draw up a plan which was so helpful as it makes you get on and do it. Very happy to have signed up and looking forward to further workshops”
XXX said “I’ve done a few of Saarah’s workshops now, Content Planning, Reels, Canva, and all have been amazing. She presents them in an easy to understand format with lots of opportunities to ask questions. I’ve learned so much from them and Sarah’s been on the other end of a DM if I want to chat something through with her. Excellent Customer Support! Thanks Sarah I’m so pleased I found you!”
xxx said “I did one of Sarah’s bitesized workshops on Content Planning and it was brilliant. Sarah is extremely approachable and down to earth which I love. She shares so many tips on her social media platforms and is really supportive. Glad to have found you Sarah!”

Introducing Content Planned: plan, batch and schedule content effectively
This is a 2-part online training designed to help small business owners, service providers, and creative entrepreneurs plan their content with confidence.
Whether you're a coach, photographer, interior designer, or wellness expert, this masterclass will help you simplify your content creation process, stay organised, and build a strong brand online.
What’s Included in This Online Content Strategy Course?
2-part pre-recorded masterclass—watch anytime, at your own pace. 50+ ready-to-use content ideas tailored for small business owners. Customer profile worksheet to help you create content that speaks to your ideal audience. Content pillars worksheet to build a strong, consistent brand voice. Lifetime access so you can revisit the training whenever you need a refresher.

What You'll Learn
Set the right foundations for strong content
Get clear on your brand messaging, identify your target audience, and establish content pillars that make content creation easier and more effective.
Create a social media content strategy that works
Learn how to plan your content with purpose, ensuring every post aligns with your business goals and speaks to your ideal audience.
Streamline your content creation process
Discover time-saving techniques that help you plan, batch, and schedule your content efficiently, so you’re never scrambling for last-minute posts again.
Learn my proven content planning system
I’ll walk you through the exact system I use (and teach my clients) to stay organised, consistent, and stress-free when it comes to content creation.
Discover the best tools to save time and effort
From content calendars to design tools, I’ll introduce you to powerful resources that make content creation faster and easier.
Generate endless content ideas
Walk away with 50+ fresh, ready-to-use content ideas tailored for small business owners, so you never feel stuck for what to post again.
Feel more confident and in control of your content marketing
By the end of this masterclass, you’ll have a clear content plan, a system to follow, and the confidence to show up consistently online.
Get Instant Access and Immediate Stress Reduction!
Walk Away With a Plan That Works
No more guesswork or overwhelm — you’ll leave this masterclass with a content strategy that’s clear, actionable, and perfectly aligned with your business goals.
Save Time and Create With Confidence
Learn how to plan, batch, and schedule content efficiently so you can spend less time stressing and more time doing what you love.
Stay Inspired and Consistent
With 50+ ready-to-use ideas and a repeatable system, you’ll never run out of content again — just confidence, clarity, and creative flow.
Faq
Questions about the Content Planned MasterClass
I originally designed this masterclass with service-based business owners in mind, like a photographer, designer, coach, VA, marketing expert or nutritionist. A business owner who’s tired of the content struggle and ready to see real results.
Then I was asked the question of would it work for my business from a product business and the answer is yes – if you have a product to promote, run a holiday cottage or do something really unique and it speaks to you, you’ll leave with pages of instant easy to action tips to generate more sales.
That’s not a problem at all. The replay will be sent by email to everyone registered following the session, so you’ll be able to watch it at your leisure. Although, I personally think you always get more out of a session when you make the time to show up live, rather than watching a replay on speed. I certainly do.
The best preparation is to tune into what others are doing on social media to sell their stuff.
Social selling isn’t about shouting offers into the void or hoping a trending reel does all the heavy lifting. It works when you’re intentional, when you keep building momentum for your business. When your content speaks directly to your audience’s needs, builds trust, and positions your offer as the obvious solution, sales follow.
That’s exactly what I teach inside Content to Sales. No gimmicks, no generic advice, just practical, proven tactics to help you turn your content into a sales tool that actually works.
Content that Sells Masterclass
Selling on Social: Content that sells Masterclass
Transform your social media content into a powerful sales tool
Content that sells doesn’t happen by accident.
Tired of posting content that doesn’t convert into sales? This masterclass is the one for you.
It’s time to stop posting for the sake of posting and start creating content that actually sells.
Inside this 60-minute Content That Sells masterclass, you’ll learn the simple strategies to create content that sells even if selling makes you squirm.
What others are saying about Content That Sells
Julia said “Insanely good ‘content that sells’ masterclass today with the ever awesome and inspiring Sarah Richards.
I wrote down so many ideas and 7 hooks straight away.
That’s the best outcome of a masterclass I’ve ever done”
Sally said “Such a great masterclass today Sarah.
So much great info and has really helped me see there are many different ways to sell that aren’t “buy my thing”.
It’s given me lots of inspiration. Fab. x”
Cath left the masterclass and straight away posted a talking to camera reel about her brand new book. She’d been sitting on the reel and cringing. But seeing that I’d had plenty of cringe moments too felt she could finally share.
“Baby steps but I’ll be using your amazing tips and more”

Feel like you're posting and no one is listening?
You’re showing up, putting in the effort, but where are the sales and enquiries? They’re either non-existent or barely trickling in. It’s frustrating, right?
So why isn't it working? And why does everyone else seem so much better at selling their stuff. Ugh the idea of social selling make you want to cringe?
We all know that social selling on Instagram and works. You’ve bought the course, the book, maybe even the new herbal tea, the planner or the coaching package from the business you found on Instagram.
You’ve seen how other businesses use content to sell their services and you’re more than ready to make it your turn.
Learn to create content that sells - without the stress and overwhelm.
Inside this 60 minute masterclass, you’ll get practical, no-fluff strategies that you can put into action straight away. You’ll walk away with a clear plan, a fresh perspective, and most importantly - content that sells.
If you're a service-based business owner, who’s tired of the content struggle and ready to turn your social media content into paying clients, this is for you. While it wasn't originally designed for e-commerce, if you have a product business, run a holiday cottage or do something really unique and it speaks to you, you'll also get a lot out of it.

Content that Sells is for you if
- You’re a service-based business owner (photographer, coach, designer, VA, marketer, nutritionist, etc.) ready to turn your Instagram content into paying clients.
- You’re posting consistently but not seeing results, and want to understand what actually makes content convert into sales.
- The idea of selling on social media makes you cringe, and you’re looking for a way to promote your offers that feels natural and confident.
What You'll Learn
How to create content that sells
We’ll look at the tactics you need to craft content that not only engages but actually converts. You'll learn how to create content that speaks to your ideal client’s buying triggers, removes doubts, builds trust, and makes saying yes to your offer feel like the obvious next step.
Where and how to sell on Instagram
There’s more to selling than posting a random offer. I’ll show you where to sell on social media, whether it’s through posts, reels, or stories, and how to make sure your content hits the mark. You can’t post one piece of content and expect a result.
The anatomy of sales posts, reels & stories
We’ll break down the exact components that create high-converting sales content including key pointers for your messaging, so you can replicate the process again and again.
Hooks that grab attention
Stop the scroll with hooks that grab your audience’s attention. We’ll talk about how to craft headlines that make your ideal curious to know more. Hooks have changed and '3 ways to' is no longer enough.
Call to actions that make them click
Getting your audience to the finish line requires a clear, compelling call to action. I’ll show you the secret to making your CTAs work.
Positive sales language to use
If selling makes you want to spew, we’ll talk about language that allows you to confidently talk about your offers in a way that feels natural and motivates your audience to act.
The 9 posts you need to sell
You don’t need to reinvent the wheel every time. I’ll give you a framework of nine powerful posts that drive sales without repeating yourself.
What others are doing to make sales
I’ve studied what works, the content, tactics and messaging that actually converts and I'll be showing how you can apply it too.
Get Instant Access to The Content that Sells Masterclass
- You'll get instant access to my 60-minute masterclass, where you’ll learn exactly how to tweak your content to drive more sales, without the guesswork.
- You’ll gain the skills to create content that actually sells, meaning this masterclass could pay for itself with just one new client or booking. Instead of spending hours posting with little to no return, you’ll learn how to turn your content into a powerful sales tool that brings in real results.
- Think of it as a small investment for a big shift in how your content works for you.
This 60-minute masterclass could pay for itself with just one new client. Stop posting and hoping, start selling with strategy.
Faq
Questions about Content That Sells
I originally designed this masterclass with service-based business owners in mind, like a photographer, designer, coach, VA, marketing expert or nutritionist. A business owner who’s tired of the content struggle and ready to see real results.
Then I was asked the question of would it work for my business from a product business and the answer is yes – if you have a product to promote, run a holiday cottage or do something really unique and it speaks to you, you’ll leave with pages of instant easy to action tips to generate more sales.
The best preparation is to tune into what others are doing on social media to sell their stuff.
Social selling isn’t about shouting offers into the void or hoping a trending reel does all the heavy lifting. It works when you’re intentional, when you keep building momentum for your business. When your content speaks directly to your audience’s needs, builds trust, and positions your offer as the obvious solution, sales follow.
That’s exactly what I teach inside Content to Sales. No gimmicks, no generic advice, just practical, proven tactics to help you turn your content into a sales tool that actually works.
Shop Furniture
Pure Nordic
Discover a curated world of elegance and innovation, where you can shop for premium design products that elevate your lifestyle

Timeless, and stylish furniture pieces, meticulously crafted to infuse spaces with serene simplicity and lasting elegance

Donald Woodring
Lead Designer, Pure Nordic

Our hand-picked essentials
About the firm
Lifestyle furniture shop and design studio founded in Malmö curating new Scandinavian aesthetics
Meet our dynamic team of interior designers, where creativity meets functionality to redefine spaces. With a shared passion for transforming environments, each team member brings a unique perspective and specialized expertise to the table. From concept to execution, we blend aesthetics with practicality, turning visions into vibrant, harmonious realities. With a keen eye for detail and a commitment to client satisfaction, our team is dedicated to crafting personalized, inspiring interiors that resonate with individual lifestyles. Together, we bring your dreams to life, one space at a time.
From concept to completion, we blend functionality with aesthetics, ensuring every project is a testament to our commitment to creating environments that reflect your personality and aspirations. Join us in the journey of shaping spaces that tell your story.
“ There's an extraordinary joy that comes from knowing the designs you bring to life resonate with profound purpose.”

Torben Svensson
Torben spearheads our team, shaping designs that seamlessly blend aesthetics and functionality. Their leadership sets the tone for an environment where creativity flourishes.
Lovisa Bergstrom
As our seasoned senior designer, Lovisa brings a wealth of expertise in curating spaces that exude elegance. With a portfolio of successful projects, their touch transforms every room into a sophisticated haven.
Henrik Larsgaard
Known for pushing the boundaries of design, Henrik injects fresh ideas into every project. Their innovative approach ensures that each space is a unique reflection of the client's personality and lifestyle.
News & Updates
Explore our blog for insights on Nordic design, sustainable living, and tips to elevate your space with our style
December 20, 2025
March Awareness Days
November 14, 2025
February Awareness Days

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