A look at ways brands are seeking planet and community friendly alternatives to the classic one day sale frenzy.

Black Friday has been and still is an amazing sales opportunity for certain sectors of retail and ecom, but as we become more consumer-conscious and try to buy ‘meaningful’ rather than ‘cheap’ does Black Friday still have the same impact?

Some would argue that Black Friday is an outdated idea so are there any alternative solutions to a one day flash sale? Something more aligned with the way you do business?

The good news is yes, and I wanted to share a few of these with you:-

5 Alternative Sales Opportunities for you to try this Black Friday

1. More days/more products. Perhaps a longer ‘sale’ period across your whole range would work better than a flash sale on just a few items.

2. Buy Nothing Day. It’s a brave but bold statement to share with your audience, but one that could be used to demonstrate your values as a business.

3. Donate. Making the day about something more than just your business demonstrates a real sense of consciousness and humility to your audience.

4. Green Friday. Here’s where there’s an angle for non ecom businesses to get involved – spreading the message of spending time on what really matters, rather than being online buying ‘stuff’ we don’t necessarily need.

5. Colour Friday. The fabulous Holly Tucker lead the way in 2021 for independent businesses with #ColourFriday as part of #CampaignShopIndependent. Her campaign encouraged the UK to shop thoughtfully and independently, and gave independent businesses a chance to highlight their rich colours and creativity.

Colour Friday is back for 2022 and you can find all of the details here. Get your Colour Friday Kit >

Do you have any other ideas for Black Friday alternatives? Please do share to help other small businesses.

Much love, Sarah x

p.s. have you downloaded your Autumn/Winter 2022 Content Planner is out now to help you get your seasonal  content planned. Get your copy here>