Awareness days to inspire your content in April 2024

Welcome April! And hopefully welcome warmer weather so we can finally turn the heating off!

April is ‘choc’-full (pun absolutely intended) of awareness days to choose from, and whilst I wouldn’t recommend using ‘too’ many in your Instagram feed as it could dilute your key message, sharing a funny/interesting/thought provoking nod to an awareness day every now and then can help connect with your ideal customers around a shared interest.

Select a few days that mean something to you, that help you to tell a business story or feel right for supporting how you market your product or service.

April 2024 has no shortage of special awareness days – I’ve highlighted a few of my favourites and listed the rest of these special days. Most of them are UK based but there are few fun US and Worldwide dates dropped in there too where I think there may be social media content opportunities for my community.

Tap on each of the events below and they will take you directly to the organiser’s page or to more info.

*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.

*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.

*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.

A few April highlights

Stress Awareness Month


Raising awareness of the causes and cures for our modern stress epidemic. Resources available.

National Pet Month


Celebrating responsible pet ownership, sharing the many benefits of our cherished companions.

World Autism Day

2 April

A day of sharing stories and providing opportunities to increase understanding and acceptance of people with autism.

Microvolunteering Day

15th April

Promoting the awareness of the microvolunteering concept and how it can enable us to better the world via bite-sized action.

National Tea Day

21st April

'Brew more. Do more’ is National Tea Day’s campaign slogan, created in order to keep the nation enthusiastic about tea.

Earth Day

22nd April

This is the moment to change it all — the business climate, the political climate, and how we take action on climate.

Stop Food Waste Day

24th April

Food waste is central to some of the key challenges facing the world today, including hunger and poverty, and climate change.

Pay it Forward Day

28th April

A global initiative that exists to make a difference by creating a huge ripple of kindness felt across the world.

More April Awareness Dates

Mathematics and Statistics Awareness Month (US)

IBS Awareness Month

Bowel Cancer Awareness month

Parkinson’s Awareness month

Caesarean Section Awareness Month

1st April – April Fool’s Day

1st April – Sourdough Bread Day (US)

1st April – International Pillow Fight Day 

1st-7th April – Community Garden Week

2nd April – World Autism Awareness Day

2nd-8th April – World Autism Acceptance Week

2nd AprilInternational Children’s Book Day

2nd – 8th April – International Dark Sky Week

4th April – International Carrot Day

7th April – World Health Day

9th April – National Unicorn Day

10th April – National Siblings Day

11th April – World Parkinson Day

12th April – National Grilled Cheese Sandwich Day (US)

15 April – World Art Day

16th April – World Voice Day

16th April – National Eggs Benedict Day

17th April – World Hemophilia Day

17th April- Banana Day

19th-20th April – Rattler Fest 

19th April – Pyjamas for Pancreatic Cancer

19th April – Early Years Teacher Day

20th April – Record Store Day

21st April – London Marathon

21st April – Drive it Day

22nd April – Stephen Lawrence Day

22-28 April – MS Awareness Week

22nd April – National Jelly Bean Day

23rd April – St George’s Day

23rd April – English Language Day

23rd April – World Book Night

23rd April – National Asparagus Day

24th-30th April – World Immunisation Week

24th April – Scream Day

24 April – Beep Beep Day

25th April – Anzac Day (AUS)

25th April – World Malaria Day

25th April – World Penguin Day

25th April – On Your Feet Day

25th April – National DNA Day

26th April – World Intellectual Property Day

26th April – Richter Scale Day

28th April – World Day for Safety & Health at Work

28th April – International Workers’ Memorial Day

29th April – International Dance Day

I hope this list of April’s special awareness days help inspire some fresh content. Are there any opportunities to share a funny/business/personal story that might resonate with your community and/or your ideal customer?

121 Content Planning

If you would like further help in planning your content for Instagram for the month, take a look at my Content Power Hour. An outcome driven 121 session or series of sessions where you’ll go away with an armful of inspiration and ideas and a plan to follow.

If you have questions, please do get in touch.

Wishing you a great month!
Sarah x