Awareness days to inspire your content in April 2024
Welcome April! And hopefully welcome warmer weather so we can finally turn the heating off!
April is ‘choc’-full (pun absolutely intended) of awareness days to choose from, and whilst I wouldn’t recommend using ‘too’ many in your Instagram feed as it could dilute your key message, sharing a funny/interesting/thought provoking nod to an awareness day every now and then can help connect with your ideal customers around a shared interest.
Select a few days that mean something to you, that help you to tell a business story or feel right for supporting how you market your product or service.
April 2024 has no shortage of special awareness days – I’ve highlighted a few of my favourites and listed the rest of these special days. Most of them are UK based but there are few fun US and Worldwide dates dropped in there too where I think there may be social media content opportunities for my community.
Tap on each of the events below and they will take you directly to the organiser’s page or to more info.
*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.
*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.
*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.
A few April highlights
Stress Awareness MonthApril
Raising awareness of the causes and cures for our modern stress epidemic. Resources available.
National Pet MonthApril
Celebrating responsible pet ownership, sharing the many benefits of our cherished companions.
National Tea Day21st April
'Brew more. Do more’ is National Tea Day’s campaign slogan, created in order to keep the nation enthusiastic about tea.
Earth Day22nd April
This is the moment to change it all — the business climate, the political climate, and how we take action on climate.
More April Awareness Dates
Mathematics and Statistics Awareness Month (US)
Caesarean Section Awareness Month
1st April – Sourdough Bread Day (US)
1st April – International Pillow Fight Day
1st-7th April – Community Garden Week
2nd April – World Autism Awareness Day
2nd-8th April – World Autism Acceptance Week
2nd April – International Children’s Book Day
2nd – 8th April – International Dark Sky Week
4th April – International Carrot Day
9th April – National Unicorn Day
10th April – National Siblings Day
11th April – World Parkinson Day
12th April – National Grilled Cheese Sandwich Day (US)
16th April – National Eggs Benedict Day
17th April – World Hemophilia Day
19th-20th April – Rattler Fest
19th April – Pyjamas for Pancreatic Cancer
19th April – Early Years Teacher Day
22nd April – Stephen Lawrence Day
22-28 April – MS Awareness Week
22nd April – National Jelly Bean Day
23rd April – English Language Day
23rd April – National Asparagus Day
24th-30th April – World Immunisation Week
25th April – World Malaria Day
25th April – World Penguin Day
26th April – World Intellectual Property Day
26th April – Richter Scale Day
28th April – World Day for Safety & Health at Work
28th April – International Workers’ Memorial Day
29th April – International Dance Day
I hope this list of April’s special awareness days help inspire some fresh content. Are there any opportunities to share a funny/business/personal story that might resonate with your community and/or your ideal customer?
121 Content Planning
If you would like further help in planning your content for Instagram for the month, take a look at my Content Power Hour. An outcome driven 121 session or series of sessions where you’ll go away with an armful of inspiration and ideas and a plan to follow.
If you have questions, please do get in touch.
Wishing you a great month!
Sarah x